PixelGood.®—Design is in the Details.®

Company name:

Company address:

Suite/Floor:

City:

State: AK AL AR AZ CA CO CT DC DE FL GA HI IA ID IL IN KS KY LA MA MD ME MI MN MO MS MT NC ND NE NH NJ NM NV NY OH OK OR PA PR RI SC SD TN TX UT VA VT WA WI WV WY

Zip:

Company phone:

Primary contact person:

Contact’s title:

Contact’s phone:

Contact’s email:

What is the final due date (or estimated date) for delivery?

Are there outside factors affecting this schedule (i.e. event)?
Yes, they are:
No

Is this a new image branding for your company/product/service or a “redesign” of an existing one?
Brand new
An update or “redesign” of existing identity

What items should be included in this project?
Logo and identity standards manual (specifies how logo should be used)
Business cards—please indicate quantity (i.e. 5 cards @ 500 each):
Envelopes—(please indicate quantity):
Letterhead (usually includes front/secondary pages)—indicate quantity:
Other formats—please indicate format (i.e. fax, forms, notepads, packing slips) and quantity:

Do you have existing materials, which show branding elements, colors or styles, which this new identity should be consistent?
Yes (please indicate):
No, our brand has not been visually defined at all
We have some, but would like to “redefine” our identity at this time

Budget range established for this project:
(To have a proposal generated for this project, a range MUST be selected.)

Select Range $2,000 - $5,000 $5,000 - $15,000 $15,000 - $30,000 $30,000 - $50,000 $50,000 - $75,000 more than $75,000

Annual Marketing Budget:

Please briefly describe your product or services that this logo or identity will be branding:

What are the benefits to the consumer of your products or services?

Do you have any existing marketing research that would relate to this identity—such as focus group findings, product testing, user testimonials/comments, etc.?
Yes, we have (please indicate):
No

Who are your main competitors and how do their products or services compare to yours (i.e. similar products/services, quality, specifications, prices, good and bad features, etc.)?

How will you measure the success of this project?
Increased company/organization awareness
Positive customer comments
Increased media coverage
Increased customer information requests
Increased sales
Other (please indicate):

Describe your typical audience—the customer that makes up (or will make up) your largest percentage of customers:

What is the age range, occupation, interest and income level of your target audience (i.e. 35–45yr, banker, enjoys ballet, earns $95k/yr)?

Gender (percentage of each if applicable):
Female:
Male:

Where is your audience geographically located?
Locally
Regionally
Nationally
Internationally

Are they already knowledgeable about your products or services?
Yes
No

Other demo/psychographics that would help to further define your audience?

The main message/image you wish for this identity to communicate?

Use a few adjectives to describe the feeling consumers should receive from your logo/identity (i.e. prestigious, friendly, corporate, fun, forward thinking, innovative, cutting edge, etc.):

If already established, how is your company currently perceived?

Do you wish to portray this same perception in your logo or identity?
Yes
No, we’d like to be perceived as:

How does your company differentiate itself from competitors?

The key reason(s) a customer chooses your products/services?
Price
Quality
Service
Value
Other (please indicate):

Why should customers choose your company’s products and/or services over others?

Briefly, what are your marketing goals, short and long term?

How will this logo or identity package help to meet your goals?

Do you require new collateral, website or other communications materials to be designed in addition to this logo/identity package?
Collateral (please indicate):
Website or Web campaign
Other (please indicate):

Why are you considering working with PixelGood® at this time and how did you hear about the firm?

This space may be used for notes or comments. Please provide any additional information or considerations for working on your project.

This space may be used to provide feedback on your use of this survey. Did you find it helpful in planning out your logo or identity package? Is there something that you think should have been included but didn’t find? Any suggestions on how it may be improved?