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Your organization has a message. A story to tell. A service to promote. A product to sell. Your customers want what you offer, and you desire to reach them. PixelGood® shows you how.

Good Website Planner.

To receive the best project proposal or estimate, please complete as thoroughly and as accurately as possible. Use the links below or the buttons at the bottom of each page to navigate the form. The info you fill in will be saved as you navigate to each part. Upon the form’s submission, be sure to preview the website planning tips and suggestions that will be appear on how to maximize your ongoing planning efforts.

Important: While filling out this form, don’t refresh your browser, or use your browser’s “back” button! Your filled-in responses (during this session) will be saved as you go, but if you refresh the browser, all of the information you enter will be lost! Only use the links on this page and/or the “Next” and “Previous” buttons found at the bottom of the page to navigate through the forms.

If you’d rather obtain a copy of this planner in PDF format to fill out onscreen in Acrobat Reader (it saves your progress and allows you to submit your responses via email) or to print out to fill in manually, you may request one by visiting the contact page and indicating your interest.

(>) Part 1: General Information

Company Info

Company Contact



(To have a proposal generated for this project, a range MUST be selected.)

(>) Part 2: Products/Services

Reflect on why your company wishes to have a website. It’s natural for the initial answer to be “to make money” or “everyone else has one,” but if you never refine your purpose beyond that, your website will be limited in focus. Form follows function. The content and design of your website should reflect both why you are creating it and why people visit it. Start by focusing on the results you want to achieve from your website.

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(>) Part 3: Audience/Desired Action

Who is your intended audience? What are their needs? Your response to these questions will help determine the type of information that your website should provide. First-time buyers, for example, would need a lot of “how-to-buy” information; whereas repeat buyers require more details (specifications, features, etc.…).

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(>) Part 4: Perception

Identify the websites of competitors and others that may provide direction on the content, feature set, look-and-feel for your website. What are you aiming for? This part of the profile is very important. The more work you put into it, the more your project will benefit. Find at least three high-quality websites (more is better) that relate to your project in the following categories:

  • Branding in a similar situation to yours (new company, new brand, established brand, etc.)
  • Target customer appeal
  • Colors, look-and-feel, user interface, layout
  • Size of website
  • Publishing model (frequency, novelty of content, etc.)
  • Attracting visitors (newsworthiness, giveaways, impact, etc.)
  • Quality of content
  • Quality of graphics
  • Functionality (actions visitors can take on websites)
  • Community, special features, responsiveness, or other categories important to your project
  • Overall favorite websites (what do you like about them?)

(>) Part 5: Content

Information or content forms the basis of every successful website. An attractive, easy to navigate, fast loading website that lacks good content may win awards, but won’t produce results. Your website will succeed to the extent that your information and your audience’s needs overlap. As you review the websites you have visited, analyze how they meet the needs of their visitors.

(>) Part 6: Website Flowchart

Sketch out the basic areas of your website and what you expect to include. You can type right into the boxes and define the names of your website sections and secondary links/sections. If you haven’t thought about this yet, that’s fine, and you can leave this blank for now. We’ll be working on this exercise together during the project.

= Section   = Links within section

If more space is needed for additional sections or links, please indicate so in “Part 11: Notes/Comments.”


(>) Part 7: Technology/Functionality

(This info will be necessary if you wish PixelGood to upload the website to your host’s server.)

(>) Part 8: Promotions

No matter how appropriate your website’s design, its success depends on an ability to attract first-time and repeat visitors. Promoting your website starts during development, with attention to search engine requirements from the outset.

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(>) Part 9: Maintenance

A website is a process, not a goal. Stale, tired websites are an invitation to failure. Inaccurate or out-of-date information will result in a loss of visitors to another one that promises more relevant content.

(>) Part 10: Marketing

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(>) Part 11: Notes/Comments

(>) Part 12: Feedback

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