Good Job.
IntelliScanner Identity, Promotions & Packaging
Company
IntelliScanner
Description
Under the mantra of “organize everything,” IntelliScanner delivers organization solutions for home and business. Through the use of barcode readers and innovative software, the company provides solutions for managing personal collections (books, CD/DVDs, home assets, wines, etc.) and business inventories. The designs featured here were created to identify, brand, and promote the company’s varied products and services.
Thoughts on Design
The entire branding efforts and visual campaign centers around creating order out of chaos (“organize everything”), and the design elements that were used (clean lines, bold solid colors, clear presentation) support that strategy.
The main concept is that of neatly stacked boxes, or items being sorted within boxes. This is reflected in the product logos and different color themes were added for distinction of product categories.
The resultant branding and promotions has given IntelliScanner a visual look that emphasizes that its products are sophisticated and easy to use and understand.
“Our products look more professional and are better received as a direct result of your efforts…your ability to think ‘in/outside the box’ in your designs is excellent!”
Specs
Identity, collateral (2 color); flyers (4 color, 6.5” x 6.5”); Macworld Exhibits (4 color, various sizes); order form (8.5” x 11”); packaging (4 color, 11” x 4.25”); product manuals (4 color, 4.25” x 4.25”); software screens; product labels