Good Job.
Michael Feldman Performs at Akron’s Civic Theatre
Organization
89.7 WKSU Public Radio
Description
A program guide, magazine ad—as published in Northern Ohio Live Magazine—and supporting pieces (website, newsprint ads, passes, CD, etc.) were created to promote a live performance by Michael Feldman, the host of the public radio program, “Whad’Ya Know?,” at Akron’s Civic Theatre.
The event was hosted by WKSU, and the show’s marketing and promotions was the primary responsibility of the station. The promotion attracted a record number of ticket sales.
Thoughts on Design
The design style was fashioned to fit the iconic personality found in Michael Feldman, host of the comedy/quiz radio show, Whad’Ya Know?. The use of bright oranges and purples worked nicely to capture the spirit of the show.
Once the theme was set, the various promotional pieces (ad, website, reception signage, passes and program guide) followed.
The event CD was created after the show, and was offered as a premium item during the station’s next fund-raising drive.
Specs
Magazine ad (4 color, 8.5“ x 11”), website (6 pages, info, ticket orders, forward feature), program guide (2 color, 5.5“ x 8.5”, 12 pages, Cougar cover/text), event CD