PixelGood—Design is in the Details.®

Company name:

Company address:

Suite/Floor:

City:

State: AK AL AR AZ CA CO CT DC DE FL GA HI IA ID IL IN KS KY LA MA MD ME MI MN MO MS MT NC ND NE NH NJ NM NV NY OH OK OR PA PR RI SC SD TN TX UT VA VT WA WI WV WY

Zip:

Company phone:

Primary contact person:

Contact’s title:

Contact’s phone:

Contact’s email:

What is the final due date (or estimated date) for delivery?

Are there outside factors affecting this schedule (i.e. event)?
Yes, they are:
No

Is this a new image branding for your campaign or a “redesign” of an existing one?
Brand new
An update or “redesign” of existing campaign

What type of design/s do you envision for your campaign?
Identity (logo, stationery, etc.—you may identify specifics later in this survey)
Print (brochure, flyer, etc.—you may identify specifics later in this survey.)
Web (website, banner, etc.—you may identify specifics later in this survey)
Unsure, please advise
Other—please indicate:

Do you have existing materials, which show branding elements, colors or styles, which this campaign should be consistent?
Yes (please indicate):
No, our campaign has not been visually defined at all
We have some, but would like to “redefine” our image at this time

Would you prefer that this campaign be divided up and sections launched in phases to accommodate budget and timing restraints?
Yes
No, all of the project components need to launch at the same time

Budget range established for this project:
(To have a proposal generated for this project, a range MUST be selected.)

Under $1,000 $1,000—$2,000 $2,000—$5,000 $5,000—$15,000 $15,000—$30,000 $30,000—$50,000 $50,000—$75,000 More than $75,000

Annual Marketing Budget:

Please briefly describe your product or services that this campaign will be branding:

What are the benefits to the consumer of your products or services?

Do you have any existing marketing research that would relate to this campaign—such as focus group findings, product testing, user testimonials/comments, etc.?
Yes, we have (please indicate):
No

Who are your main competitors and how do their products or services compare to yours (i.e. similar products/services, quality, specifications, prices, good and bad features, etc.)?

How will you measure the success of your campaign?
Increased website activity (visitors or hits)
Positive customer comments
Increased media coverage
Increased customer information requests
Increased sales
Other (please indicate):

Who is your intended audience? What are their needs? Your response to these questions will determine the type of information that your campaign should provide.

Describe your typical audience—the customer that makes up (or will make up) your largest percentage of customers:

What is the age range, occupation, interest and income level of your target audience (i.e. 35–45yr, banker, enjoys ballet, earns $95k/yr)?

Gender (percentage of each if applicable):
Female:
Male:

Where is your audience geographically located?
Locally
Regionally
Nationally
Internationally

Are they already knowledgeable about your products or services?
Yes
No

Other demo/psychographics that would help to further define your audience?

The main message/image you wish for this campaign to communicate?

Briefly describe the products/services this campaign will promote:

Use a few adjectives to describe the feeling consumers should receive from your campaign (i.e. prestigious, friendly, corporate, fun, forward thinking, innovative, cutting edge, etc.):

If already established, how is your company currently perceived?

Do you wish to portray this same perception in your campaign?
Yes
No, we’d like to be perceived as:

How does your company differentiate itself from competitors?

The key reason(s) a customer chooses your products/services?
Price
Quality
Service
Value
Other (please indicate):

Why should customers choose your company’s products and/or services over others?

What is the look and feel that you feel is relevant for your campaign? List examples of websites, magazines, publications, artistic works, etc. Do you have a specific genre, culture, or style in mind?

If applicable, what identity items are to be included in this campaign?
Logo and identity standards manual (specifies how logo should be used)
Business cards—please indicate quantity (i.e. 5 cards @ 500 each):
Envelopes—(please indicate quantity):
Letterhead (usually includes front/secondary pages)—indicate quantity:
Other formats—please indicate format (i.e. fax, forms, notepads, packing slips) and quantity:

If applicable, please choose a print media for your campaign:
Advertisement
Annual report
Book (jacket or layout)
Brochure
CD/DVD cover/insert
Direct mail campaign
Folder
Flyer/handout
Newsletter
Poster
Postcard
Publication
Custom format (please indicate):

Are there any unique specifications that need to be kept in mind (i.e. non-standard size, must use an existing print vendor to produce, specific colors to be used, a specific paper must be used, etc.)?

How many colors do you envision for your print media?
1
2
3
4
4+
Specific Pantone (PMS) colors to use:

How many pages do you envision for your print media? Is the printed piece to be designed to a specific size (i.e. 8.5” x 11”, 8 pgs.)?

Do you have a specific printer in mind that you would like to use?
Yes, please provide your printer’s name and contact info:
No, please advise

If applicable, please choose a Web media for your campaign:
Website
Banner Ad
Web graphic for use on our website promoting the campaign
Email blast/newsletter
Custom format (please indicate):

Current/intended website URL/s (ex. www.mysite.com):
http://www.

What are the goals you hope to achieve by adding a Web component to your campaign?
Build a database for organization contact/mailings
Build visitor traffic
Develop a list of prospects/leads
Direct product sales from the website
Establish a web presence, increase marketing and public awareness
Generate advertising revenue
Generate requests for information
Increase positive organization/brand awareness
Increase product/services awareness
Internal communications
Knowledge sharing
Offer service or support
Provide information regarding new products/services, procedure, sales, events
Recruit new employees/post job opportunities
Reduce existing advertising costs
Reduce support costs
Support existing marketing efforts
Survey customers/prospects
Other (please indicate):

Action/s a user should take when perusing your Web campaign?
Call/submit a form for information
Make a purchase
Search for information
Subscribe to a publication
Visit your location
Other (please indicate):

Please visit a few competitor/partner campaign websites and briefly state what you think does/n’t work about their overall website strategy and offerings.

Website 1
URL:
Comments:

Website 2
URL:
Comments:

Website 3
URL:
Comments:

List any general websites that you find compelling, not necessarily industry-related. What specifically do you like about these websites?

Website 1
URL:
Comments:

Website 2
URL:
Comments:

Website 3
URL:
Comments:

Do you have existing assets to be used with this Web campaign?
None, all new visuals, copy and multimedia need to be created
Copy to repurpose for the campaign (i.e. from brochures, pamphlets, annual reports, publications, etc.)
Graphics/icons
Illustrations
Logo(s)
Photography (product shots)
QVTR or other 360-degree viewing content
Sounds or music (MP3, Windows Media, etc.) please indicate below:

Video (Podcasts, QuickTime, Real Video, Windows Media) indicate below:

Other (please indicate):

Which informational elements will your Web campaign require?
About us
Contact us
Frequently asked questions (FAQ)
Legal statement/disclaimer
Map to facilities
News or latest happenings within organization
Postal/street address
Privacy statement
Staff pages
Other (please indicate):

Which functional elements will your Web campaign require?
Content management system (CMS) to allow for website updates
Credit card/payment transactions
Database integration (i.e. FileMaker, Access, SQL Server) please indicate below:

Discussion forums
Downloadable items (i.e. images, PDFs, applications, etc.) please indicate below:

E-commerce/shopping cart
Email newsletter sign-up and distribution
Forms (i.e. contact us, feedback, information collection, ordering, registration), please indicate below:

Live chat
Member logins, password protected secure areas
Personalization of content based on visitor preference
Search function
Survey/polls/voting tools
Other (please indicate):

Does your Web campaign need to be 508 compliant/accessible to the handicapped or usable on PDAs or mobile devices?
Yes, should be compliant with:
No

Where will content be generated from?
Our staff will generate original content to be written for the campaign
Repurposed, existing copy
We have a consultant who will be generating content—consultant name/contact Info:

Other (please indicate):

PixelGood Web projects are designed to be responsive, and will dynamically readjust to fit desktops, tablets and mobile devices. The largest industry-standard resolution to be accommodated will be 1024x768 pixels. If you have a different resolution to support, please indicate that below.

PixelGood Web projects are also designed to be viewed in modern Web browsers (Apple Safari, Google Chrome, Internet Explorer 9+, and Mozilla Firefox). Aside from these standards, is there a specific browser/version for which your website must be viewable?

Please indicate which features you envision your campaign offering:
Unsure, please advise
Animation (flash, animated GIFs, etc.)
Database-driven pages
Download areas
E-commerce
Forms
QVTR or other 360-degree viewing content
Sounds or music (MP3, Windows Media, etc.) please indicate below:

Video (Podcasts, QuickTime, Real Video, Windows Media) please indicate:

Other (please indicate):

Who will serve/host the Web campaign/site?
Our website isn’t currently hosted, please advise
We will host internally
We request your company to find a host
We have a third-party hosting firm. Hosting company/ISP:

What is the host account URL/website, FTP address, user name and password for this project? (This info will be necessary if you wish PixelGood to upload the Web campaign to your host’s server.)

Briefly, what are your marketing goals, short and long term?

How will this campaign help to meet your goals?

Would you like to set up a consult for supplemental communications materials to be designed in addition to this campaign (new logo, identity system, collateral, etc.)?
Logo and/or identity standards manual
Stationery (letterhead, business cards, envelopes, etc.)
Additional Collateral (please indicate):
Website or Web campaign
Other (please indicate):

Why are you considering working with PixelGood at this time and how did you hear about the firm?

This space may be used for notes or comments. Please provide any additional information or considerations for working on your project.

This space may be used to provide feedback on your use of this survey. Did you find it helpful in planning out your campaign? Is there something that you think should have been included but didn’t find? Any suggestions on how it may be improved?